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Define Your Social Media Marketing goals.
When used correctly, social media is a powerful medium which will allow you to connect with your audience. Identifying your goals will help streamline your efforts.
Most businesses have multiple goals. Each goal will require a particular strategy to be developed to be able to reach it. We can advise on which goals are achievable through social media.
Social Channels
If you’re a startup, your business might not have any social media channels set up yet. Or, you might be unsure which platforms would suit your business, and allow you to reach your target audience the best.
Social media marketing can help you get started, or pick up from where you’re currently at. Price-wise, the more content that needs to be generated in terms of platform types and frequency, the more expensive it will be. However, given the idea of marketing is to generate a return, if done correctly your social media marketing will produce a healthy ROI.
Facebook has 2.7 billion users, making it an excellent place to implement a social media marketing strategy. We are well versed in Facebook, but more specifically Facebook Ads.
X (Twitter)
X is all about succinct messaging and clever use of imagery. People can either like or retweet anything you post, though the reach of your tweets can be greatly increased with the right use of hashtags.
Social media marketing on Instagram is about capturing the right image and video content. Plus, each post requires an engaging piece of copy underneath, that also makes use of hashtags and tagging. It’s also possible to sell products through Instagram and build brand pages.
YouTube
Users are increasingly consuming more and more video content. As a business, it’s one of the best ways to promote your services. For example, a mechanic could upload a ‘how-to’ guide on how to change a tyre. The video itself can be monetised, meaning you’ll earn money for each view. However, you can also leave your contact details in the description box so that customers can find you.
Monthly Content Creation
The main portion of social media marketing relates to the generating and scheduling of content. Depending on your business, you may want a post to go out across all feeds every day, twice a day, several times a week or more.
THE PROCESS
Step One: Initial consultation
To understand what you want to achieve. The initial consultation is free.
Step two: Strategy planning
This involves 2-3 phone calls/Zoom/meetings to really understand the drivers and develop a strategy.
Step Three: Set-up
Create or update your website, if required and develop your social media pages.
Step Four: Management / Ongoing support
The majority of work we do is social media management, where we manage the social accounts for our clients. We charge around £25-£100 per platform, per month. With that, we do everything for you: daily posts, community engagement, replying to messages and managing paid ads.
Let’s talk
It’s not easy, and that’s why a lot of businesses outsource it. As a social media agency, its our duty to get to know your business and work out what sort of presence you want online. It’s so important we get it right.