Digital Marketing Services that Grow Traffic and Increase Revenue

Whether it’s social or digital marketing, Orangepeel’s Digital Strategy team helps reimagine and rebirth your business for a digital world. Strategy, innovation, people, processes and digital products – we can help you make sense of the options and future-proof your organisation.

Our clients see better business performance, new revenue streams, faster outcomes, and better end customer experiences. experiences.

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The six digital marketing communications tactics are:

1 Search Engine Marketing. Increases search engine visibility for target keywords through paid Pay-Per-Click (PPC) ads and organic Search Engine Optimization (SEO), balancing paid and earned media strategies.

2. Social Media Marketing. Combines paid ads and organic content on platforms like Facebook, Instagram and LinkedIn to enhance visibility and engage customers, leveraging both owned and earned media.

3. Display Advertising. Involves online banners and video ads on social media platforms and publishers to increase brand awareness, including programmatic display and native advertising, similar to digital sponsorship.

4. Digital PR.  Aims to secure positive external mentions, using tactics like guest blogging and influencer outreach to boost awareness, drive traffic, and support SEO.

5. Digital Partnerships. Entails collaborative promotions on third-party sites, including affiliate marketing, co-branding, and co-marketing, effective in retail, travel, and finance sectors.

6. Digital Messaging. Primarily includes email marketing that remains effective, but also using mobile messaging including mobile push and SMS notifications, focusing on subscribed opt-in audiences with an emphasis on compliance with privacy regulations.